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When is the Best Time of Year to Create Video Content for Your Business?
- Laurence Scott
- Mar 29, 2023
- 4 min read
"When should we shoot our next video?"
It’s a question we get asked a lot here at Offset Films! The truth is, there isn't a single magic date on the calendar. The perfect time depends entirely on your business type, your unique goals, and what you’re trying to say.
However, there are definitely some key moments throughout the year when rolling out video content can give your business a serious boost. Let's break down how timing, seasons, and a bit of smart planning can make your next video project a massive success.
Aligning Your Videos with the Seasons
Planning is everything in the video world. Having targeted content land in front of your audience exactly when they need it is the secret sauce to great engagement.
Think about the adverts you see during the summer: it’s all about outdoor activities, BBQ sauces, cold drinks, and grilling. If you sell a Christmas-themed product, launching a massive video campaign in July probably won't get you the best results because people simply aren't in that mindset yet.
Capturing the Holiday Buzz
The festive season is prime time for product-based businesses. People are actively looking for gift ideas, inspiration, and feel-good stories. Capturing this energy on camera can drive incredible festive sales.
Capitalising on New Year Inspiration
January and February are fantastic for B2B businesses, gyms, educators, or coaches. It’s a time when audiences are looking toward the future, setting goals, and feeling motivated to try something new.
Spring and Summer Freshness
As the weather warms up, it’s the perfect time to showcase outdoor activities, hospitality venues, events, and lifestyle products.
Offset Insider Tip: You don't have to shoot your video during the season it airs! For example, we often film Christmas content at the end of summer or early autumn. That way, it’s edited, polished, and ready to drop the second the festive season begins.
Year-Round Video Content: Building Your Brand's Ethos
While seasonal products rely heavily on precise timing, your business doesn't shut down when the seasons change—and your marketing shouldn't either! There is plenty of evergreen content you can create and share 365 days a year to keep your brand awareness high.
Tell Your Story
When you aren’t pushing a seasonal product, use video to celebrate your amazing staff, highlight company milestones, or share case studies. Showing the human side of your business builds incredible trust.
Share Customer Testimonials
Let your happy clients do the talking for you. Video testimonials are incredibly powerful tools for converting hesitant browsers into loyal customers, no matter the month.
Behind the Scenes: Weather, Lighting, and Camera Magic
Summer is traditionally our busiest time at Offset Films. It makes sense—the days are longer, the weather is more reliable, and everything looks naturally bright and warm. But what if you missed the summer window? Don't panic!
The Power of Indoor Filming
A huge amount of corporate and promotional content can be filmed indoors. In a controlled studio or office environment, we can manipulate the lighting to create warm, welcoming, and wonderful scenes—even if it's pouring rain outside.
Editing Magic: Flat Profiles and Colour Grading
Modern film technology is amazing. When we shoot, we often use a "flat profile." Out of the camera, the footage looks a bit grey and de-saturated. But during the editing process, this gives us ultimate control to "colour grade" the film. We can adjust the tones to ensure the video perfectly matches the exact mood, feeling, and brand message you want to convey.
Creating an Emotional Journey (The "John Lewis" Effect)
The absolute best-performing videos take the audience on a journey, resonate emotionally, and leave them with real value.
Think about how excited the UK gets every year for the John Lewis Christmas adverts. They are beautifully produced, highly entertaining, and emotionally engaging. People actively look forward to them, and social media buzzes with anticipation by late November. While you might not have a Hollywood budget, aiming to connect with your local audience on an emotional level is what will make your video unforgettable.
Let’s Get Planning: Your 4-6 Week Timeline
To make sure your video is ready for its big release day, it’s always best to plan ahead. From our initial brainstorming coffee to the final delivery of your film, our typical production timeline at Offset Films takes about 4 to 6 weeks.
Giving yourself plenty of time for filming, editing, and sign-offs ensures a stress-free experience. And remember, we can create stunning, warm content for you at any time of the year!
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