Charities face an ever-increasing challenge to capture attention and inspire action. Video evokes powerful emotions, showcasing the tangible impact of donations and humanising the cause in a way that truly resonates with potential supporters. Showing the overall impact, all the parts that deliver lasting change - from real individuals whose lives have been transformed, will allow donors to feel the pride in their support.

Social media platforms heavily prioritise video, ensuring that compelling visual narratives are seen by a wider audience and are far more shareable than other forms of content. This increased visibility not only raises awareness for the charity's mission but also and peer-to-peer sharing, extending the message organically.