Video has been used for years to actively tell audiences stories. Unlike radio and the tabloids video can “show” audiences, not just an image or two but a series of connected sequences. Let your viewer see the landscape and the people effected – most importantly, show the how.
How are people’s lives affected? How can they be improved or entertained? How does it all work? These questions will generate an emotional response. By engaging your audience on an emotional level, you will begin to cultivate fans, customers or followers that will keep coming back. They will want to know more and you’ll be much harder to forget.
Here we have a film for local charity Communities together East Anglia:
As they bring people together to chat and give support it was easy for us to show how they not only connect with local services but how they connect their customers together. The footage shows the bonds the customers have not only with each other but with the staff. We get to see how the volunteers engage with the customers. It is clear how community events like this are so important, especially after Covid 19. Covid 19 built a sense of fear for many vulnerable people around socialising and isolated many, but the work of Communities Together East Anglia can clearly be seen to be combating that isolation and giving people a safe environment to get back into the community.
When we created this film for East Coast Adventures- the film shows off a corporate team building day, where our group of professionals get to have lots of new experiences and work in teams to compete in challenges. It was important to show their confidence growing and the bond building across the teammates.
When planning your film and thinking about the story you will tell, make sure you consider the how and the why. Making sure you show as much as you can, will help engage your audience and pique their interest.