We believe that everyone has a story to tell. And it’s human nature to be interested in stories - We read our children stories to teach them about the world. So why not tap into this; entertain your audience and gain new long term customers.
Everyone has a reason for what they do, why they got into business and how they found their niche. Telling that story is a great way to bring your customers on the journey with you. How the product or service got created and is the way it is.
Consider the journey it has been on, the benefits of the current version and what the future holds.
The problem is most people have been working on what they have been doing for so long, that they no longer see the magic. But from an outsider perspective the story is fascinating.
When creating an engaging story.
Consider the trials and tribulations you have overcome. Try to track what lead you to the business. Think about interesting facts that your customers may not even know. Take your audience on a journey.
Once you have covered the past and the road so far, think about the future and your plans for improvement.
By breaking down your story into start, middle and end you can build a tangible and interesting story arc which engages and inspires your customers to purchase with you.
By capturing your story in video, you can share it far and wide and get plenty of new qualified leads. Unlock the power of great storytelling!