How to Use Video for "Assignment Selling"

Person typing at desktop computer showing pricing plans with large SALE banner and SIGN UP buttons in a bright office

Whether you’ve heard the official term before or not, there is a

very high chance your business is already using some form of assignment selling.

Simply put, if you send over a pricing guide, a PDF brochure, or a helpful link to a prospective customer before you jump on a sales meeting, you’re doing it! You are essentially giving them a little bit of "homework" to look over so that they can wrap their heads around what you do before you chat.

By getting those core, foundational facts out of the way early, you save an absolute mountain of time. When the actual meeting rolls around, your customer already understands the basics, meaning you can skip the repetitive introductory spiel and get straight down to the good stuff. It makes the whole conversation a million times more productive.

But what if you could take this exact process and supercharge it? That’s where video comes in.

Why Video Takes Assignment Selling to the Next Level

Using text documents or PDFs for assignment selling is great, but let’s be honest—people are busy, and wading through pages of text can feel like a chore. Video completely changes the game.

https://vimeo.com/1095553097

We at Offset Films talk about "why use us?" this is part of our sales process to give customers confidence in partnering with Offset Films.

Create It Once, Use It Forever

The absolute best thing about video is its efficiency. By teaming up with a production crew to film your core explainer or introduction video just once, you create a high-value marketing asset that can be shared with every single lead who walks through your door. It works around the clock for you, preparing your clients and converting sales while you sleep.

https://vimeo.com/1125897887

Rachel Mitchell from Suffolk Fostering Service gives a glowing video testimonial for Offset Films.

An Unmatched Level of Engagement

Video is hands-down the most engaging way to lay the groundwork for a buying decision. Combining visuals, voice, and motion allows you to explain complex ideas clearly and smoothly. It holds a viewer's attention in a way that static text or images simply can't touch.

Building Confidence in the Customer Journey

When a prospect receives a sleek, professional video from you ahead of a meeting, it sends a powerful message.

Showing You Care About Their Time

It proves that you have deeply thought about your customer journey. It shows that you value their time and want to make their interaction with your business as smooth and professional as possible. This extra touch builds massive consumer confidence before you’ve even said your first "hello" on a Zoom call or face-to-face meeting.

More Sales, Less Effort

The formula is simple: you save your sales team from answering the exact same foundational questions every single day, while simultaneously warming up your leads so they are much more likely to buy. It’s a total win-win for your productivity and your bottom line.

Ready to Revolutionise Your Sales Process?

If you want to close more deals, save your team precious hours, and give your customers an incredible first impression, implementing assignment selling with video is a no-brainer.

As your friendly local video production team at Offset Films, we love helping businesses streamline how they communicate and sell.

Streamline your sales process with video now!