If you are running a business or selling a product, then what’s the number one thing that you want? – Sales. More often than not within the marketing and advertising sphere what we as businesses pay for is attention, the public’s attention on our product or service. Letting them know why they should buy it and what problems it will solve for them.
Attention to our brand is great, the more people viewing and sharing our business the higher chance that we will be viewed by a potential customer. But this approach can take time; time for people to enquire, time to arrange a meeting, time to go through the offering. Generally it’s only a fraction of leads will actually convert to sales, but the amount of time spent doing so can be costly.
This is where video excels!
With video you can make targeted and engaging material that your potential customers are more likely to engage with, but even if it’s not for them they are more likely to share with someone in their circle that might be interested.
By giving your audience base an understanding with what you do and how you are great at it, your future leads will have a much higher chance at converting to a sale. The amount of time and energy required to convert those leads is less.
Video is a tool for your business. As part of your processes, you are able to take your customers on a journey, building trust and confidence as you reach more potential customers. This will lead to better quality leads in less time.
What would you do with your free time?