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Do I really need video for my business?

Updated: Feb 9, 2023

Film and video content has become an integral part of any business’s marketing strategy. It’s no longer considered a “nice to have” but a “must have”. Video content will help you reach more people, boost conversions and build trust for your customers.

Think about the last couple of things you purchased, why did you buy that item or brand? How did you find about the product? Why didn’t you buy from a different brand? – At some point when you are answering these questions you’re answer will involve part of their marketing; something that you saw, or heard which gave you confidence in the product – even if it was more expensive than other similar products.

So if you are wondering whether you really need video for your business – the answer is a resounding yes. Here are some key benefits to using video for any business. 1) Reaching a wider audience - Businesses need customers to survive, by allowing more people to discover your product and service you stand the best chance of converting those people into customers. 2) Boost conversions – Videos are an engaging form of content that can be used to explain products, show why they need it and give customers all the information required to make a decision to buy. With a call to action you will help convert more of those viewers into sales. 3) Build trust – Why do we buy products? To fix a problem, make us feel better about the issue. So if you can show viewers that your product or service will solve their problems, simply and efficiently then they will be more likely to purchase. Showing viewers you are a authority in your field will go a long way to building trust and gaining customers investment within your business for the future.

4) Increasing SEO and website rankings – The nature of business means there will always be some competition, there are going to be other businesses that could provide the product or service. Standing out from your competition, being higher on search engines will mean that customers find you first, and your video content will lead them to stay with your website longer – giving you more chance to persuade them that your product is what they need, not your competition.

Film and video should be an essential part of any businesses strategy for growth. Investing in well made content is like having a sales department that is working for you 24/7, 365 days a year. Because let’s face it, the way consumers are buying is changing. We want to buy on our own time; we want to have all the information to make an informed decision, because we are busy! Video is the missing link where you may give audiences all the information they need to buy in a fun and interesting way. You are then empowering your customers to buy when it is convenient to them.

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