3 Common Problems When Using Video

The Golden Age of Video: Why Your Business, School or Charity Needs It

Between Facebook, Instagram, LinkedIn, and TikTok, there is a massive crowd of potential customers just waiting to discover your offering. Honestly, there has never been a better time to use video to achieve your goals.

When you use video well, it doesn’t just reach new audiences—it builds deep trust in your brand, breathes new life into old customer relationships, sets you apart from your competitors, and even helps your website rank higher on Google. By making it easy for people to find you and see exactly why they need your services, you get them genuinely excited to buy from you.

Be proactive and meet your customers where they are, many businesses are leaving the high street. There is a whole digital world out there, and you want to make sure potential customers are still visiting you.

But let’s be completely real for a moment. While the advantages are huge, there are a few common pitfalls that can stop your video from performing as well as it should.

As your local, friendly video production team, we want to make sure your investment is a roaring success. Here is our honest guide on what to watch out for and how to make your videos work for you.

3 Video Pitfalls (And How to Avoid Them)

1. The Website Slowdown: Where to Host Your Video

Once your beautiful video is finished, you’ll definitely want it on your website. But here is a major technical trap: never upload a video file directly to your website's media library.

Large video files will make your website incredibly sluggish, and frustrated visitors will leave if a page takes too long to load.

Make sure you have the appropriate license for music and video used, Platforms may flag copyright content which can cause issues. They might hide your content, remove the copyrighted aspect, or even flag your channel. Any reputable video creator will be able to get you appropriate permissions to remove any issues.

2. The Link Trap on Social Media

Every social media platform wants to keep its users on its app for as long as possible. Because of this, if you copy and paste a YouTube link directly onto Facebook, Facebook's algorithm will actually restrict how many people see it because you're trying to guide users away from their site.

• The Fix: Always upload your video natively (directly from your phone or computer) into each specific social media platform you use. It takes a little more time, but the platforms will reward you with much higher reach.

  
  

3. Bad Timing and the "Wrong Kind" of Viral

How and when you release your content matters immensely. Publishing a brilliant Christmas promotion in the middle of a summer heatwave won't land well because your customers simply aren't in that mindset yet.

Furthermore, you want to ensure your video goes viral for the right reasons. In a fast-moving world, it can be easy to accidentally cause unintended offence.

• The Fix: Before you hit record, send your script or ideas to a few trusted friends or colleagues. Fresh eyes will help ensure your message is clear, positive, and focused entirely on removing any doubts your buyers might have.

Making Your Investment Work 24/7

At the end of the day, any marketing spend is an investment in your business’s future. To get the absolute maximum return on your investment, you have to treat your video like the active tool it is.

Here are a few insider tips on how to keep your video working hard for you:

• Don't Be Afraid to Re-Share: A single video isn't a one-and-done deal. Share it again 4 to 6 weeks down the line!

• Mix It Up: Try releasing it at a different time of day, on a different platform, or write a completely new caption (copy) to go with it.

• Track Your Metrics: The only way to ensure that you are making more back for every £1 spent is to track the numbers. Whether it's after a month or a year, keep an eye on your inquiries and sales to see exactly how your video has paid off.

A great video can work for your business 24 hours a day, 365 days a year—you just have to put it out there and let it shine! If you're ready to get started on your next video project, your local production crew is always here to chat.