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The Science of Memory: Why Video is Your Ultimate Marketing Superpower
- Laurence Scott
- Jul 21, 2023
- 2 min read
I was reading a fascinating article recently about how we learn and retain information. It broke down the exact percentages of what our brains actually hold onto depending on how we consume it—whether we just hear it, watch it, or learn it well enough to explain it to someone else.
It probably comes as no surprise that video completely outperforms text or audio alone. When people watch and engage with visual content, they retain significantly more information.
So, how can you use this science to your advantage?
By weaving high-quality video into your regular marketing activities, you instantly boost both the quality and the amount of engagement your brand receives.
Supercharge Your Growth by Being Unforgettable
Whether you run a local East Anglian business or a hardworking charity, you need a steady flow of new customers or supporters to thrive. But getting a new lead is only half the battle. To truly supercharge your growth, you need to make sure those people actually remember you long after they've clicked away.
This is exactly where video outshines almost every other digital marketing tool.
The Power of Emotional Connection
Video allows you to engage your audience on an emotional level. Instead of just listing your services, you get to tell a story or take your viewers on a journey. This emotional hook is what creates deeply memorable content—the kind of content people don't just watch, but actively want to share with their friends and family.
Long-Term Visibility and Search Value
There is a very good reason why platforms like YouTube are absolute powerhouses. They are fuelled by viewers who are excited to learn, watch, and share. By optimising your videos with the right search terms and hashtags, your content can continue to work hard behind the scenes, bringing in fresh inquiries for years to come.
In fact, one of our own clients here at Offset Films is still successfully using a series of videos we produced for them more than seven years ago! Those films are still generating new views, bringing in fresh customers, and driving repeat business today. Talk about a great return on investment!
Ready to Be Remembered?
If you want your audience to truly understand what you do—and remember you when they need your services—it’s time to start your video journey.
Its no secret that the biggest brands in the world use video all the time. Video is entertaining, engaging and keeps customers coming back.
We are here to help you craft stories that stick. Let’s chat about how we can bring your brand to life on screen!
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