Why We Took Time to Create Videos for Ourselves and You Should Too

In today's fast-paced digital world, video content has become a game changer for businesses. It’s not just a trendy tool; it's essential for outreach and engagement. Here at Offset Films, we decided to follow our advice and committed a few days to produce quality videos this month. These videos highlight our services, explain our processes, and put our clients at ease.

But we know the struggle: balancing video creation with the demands of running a business is challenging. However, the benefits of having your own video content are immense. Let’s explore why producing videos is crucial and how it can transform your business.

The Power of Video Content

Video content grabs attention like nothing else. With scrolling fingers and loud distractions all around, videos stand out in a crowded marketplace. For example, research shows that content with video receives 48% more views than text-only posts. Videos can convey messages quickly and effectively, allowing viewers to grasp complex ideas in seconds.

When you craft videos that describe your services, you give potential clients a clear understanding of what you offer. This visual communication builds trust and fosters connections. With video, you’re not just telling your story; you’re showing it, creating an authentic connection with your audience.

Laurence filming video content in our studio

Overcoming Time Challenges

Time constraints often hinder effective video production. Many businesses, including ours, face the daily challenge of prioritising client work over media creation. However, we found that dedicating time for video shoots was crucial.

For instance, during our filming day, we created four videos that illustrate our core services and who we are as a business. By planning meticulously, we streamlined the video creation process, just like we do with our clients. The return on on this upfront investment is more than just monetary though. In this blog we will look at how videos that arm your clients with more information, about your company, its services and it's processes, become tools to save your business time, pre-qualify leads and build consumer confidence.

Creating Informative Content

When we planned our recent video projects, our goal was straightforward: clarify our offering. We aimed to ensure our clients understood not just our services, but how those services could cater to their needs.

Video enables effective communication. By showcasing our processes through engaging visuals and real-life examples, we're supplying potential clients with the education they need to make informed choices. This transparency serves as a competitive edge in today’s crowded marketplace, helping us stand out.

Nathan filming in the studio

Time-Saving Tools for Lead Qualification

Once you have your videos, they become valuable tools for your sales process. Embedding these videos on your website and sharing them on social media allows prospects to learn about your services at their convenience.

Consider that 78% of consumers watch online videos every week, and over 50% do so daily. This means that when potential clients reach out to you, they often come already informed and intrigued about your offerings. This approach saves time and helps attract genuinely interested prospects.

Providing Detailed Insights

Videos can demystify complex ideas and provide engaging stories. At Offset Films, we’ve created videos to illustrate intricate processes, showcase successful projects, and share client testimonials. By addressing common questions upfront, we alleviate doubts and build confidence.

This proactive strategy can lead to a notable increase in conversion rates. Businesses that use video effectively in their marketing see conversion increases of up to 80%.

Creative backdrop for informative video shoot

Building Trust Through Authenticity

In an era when authenticity is paramount, video content offers a chance to showcase your brand’s personality and values. By sharing genuine stories and behind-the-scenes footage, you create relatable connections with your audience.

When viewers see the real people behind your business and the passion driving your work, it humanises your brand. Authenticity can convert cold inquiries into warm leads who resonate with your mission and vision.

Whilst we are keen networkers and have bulit many business relationships over the last 10 years, we have been shy to get in front of the camera and share our story. However, recently we have realied this is a major flaw in our marketing and we have amazing stories to share that people want to hear, so we have been steppig out of our comfort zone and stepping infront of the camera more often, we have already seen a big jump in interactions since doing this and far more intercation at networking events where businesses that had previously not spoken to us, chose to come over and start a conversation after seeing us on social media.

Final Thoughts

Creating video content is now a necessity, not an option. Although the initial time commitment may seem daunting, the long-term benefits are significant. At Offset Films, producing our own videos allowed us to empathise with our clients, enhancing our relationships and creating new business opportunities.

If you haven't yet explored video content creation, now is the perfect time. Your business, and your clients, will greatly benefit from this creative investment. We can help with cost effective video creation, learn more here