Kicking Off the Season: Our Latest Team-Up with Bury St Edmunds Rugby Club - Kit Launch

We’ve been lucky enough to work with the brilliant team at Bury St Edmunds Rugby Club on some truly exciting projects over the years, and their latest kit launch for the 2025/26 season was an absolute highlight!

Following on from their special-edition kit last year—which commemorated the 50th anniversary of the Ermenonville Air Disaster—the club reached out to us to help showcase their brand-new kits for every team, from the Minis all the way up to the 1st XV.

Youth Kits

Why Video is the New "Match Day" Essential

We love working with Bury Rugby because they really understand the power of digital storytelling. As Will Affleck, player and Head of Marketing at the club, told us:

“Traditional methods of launching kits can be somewhat bland. We found video to be a great way to engage both fans and sponsors of the club. It also allows us to involve teams right across all ages, not just the 1st teams.”

Behind the scenes - Featuring "Wolfie" the Mascot and the mini's

To bring this year’s launch to life, we invited the squad down to our studio. We produced a series of punchy, high-energy video stingers perfect for social media, along with a set of crisp stills for press releases. We kept the shoot lean and efficient—splitting it across two short sessions—so we could get the content in the bag without disrupting their busy pre-season training schedule.

1st Team Away kit

More Than Just Bury St Edmunds Rugby Club Kit Launch

The kit launch is only the beginning! Earlier this month, we were back at the club grounds filming the first of two additional films designed to support their wider branding.

This was a fast-paced, "all hands on deck" shoot. It was a pleasure to have our fantastic crew—Sophie, Jeremy, and Jake—alongside us to make sure we didn't miss a single tackle or try.

The real secret to the day’s success, though, was the incredible turnout from the club’s supporters. Their generosity and willingness to jump in front of the camera brought so much life and energy to the project. They really did the club proud! We can’t share all the details just yet, but keep your eyes peeled—the finished piece is coming very soon, and it’s a big one.

Group shot - Team work makes the dream work

Growing the Club Through Storytelling

Bury Rugby continues to show exactly how powerful video can be. It’s not just about creating buzz among the fans (though that’s a huge part of it!); it’s also about attracting new sponsors, which is absolutely vital for sustaining and growing the club for years to come.

We’re so proud to play a part in that journey and can’t wait to show you what’s next.

Behind the Scenes - Laurence filming one of the scenes

Is Your Club Ready for Its Close-Up?

If your sports club or organisation is looking for new ways to grow brand awareness, energise your supporter base, or attract those all-important sponsorships, video really is the game-changer you’ve been looking for.

We’d love to help you tell your story. Whether it's a kit launch, a documentary-style feature, or just some high-energy social content.

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