Unlocking the Power of Video Marketing with Getech: Insights from Google's Largest UK Partner
- Laurence Scott
- Sep 17
- 2 min read
Nearing the end of last year we worked with Getech – the UK’s biggest Google partner – to create a video marketing campaign about the new Google for education AI product: Google Gemini.
Getech partnered with Asset Education throughout 2024, where upwards of 12 primary schools began utilising Gemini’s powerful AI offering.
The project not only offered Gemini for teachers, it was offered all across the schools. Gemini was able to be utilised by the support staff and even the senior leadership team. The project was to see how other staff may be able to utilise Gemini and see how Asset Education was able to improve and grow.
Asset education interrogated the Gemini platform thoroughly and had lots of amazing results. They have since won awards for their six pillars approach to education – separating the human and task based requirements to modern education. Gemini was able to support teachers by reducing the strain of management tasks, the additional time allowed for increased human interaction with the students. Many teachers were able to adapt quickly to different learning styles, create questions that are relatable to topics the students are interested in, within a matter of moments.
The senior team was able to analyse lots of data and deliver comprehensive reports – streamlining decision making and helping to disseminate the required steps to go forward.
Clearly, there was a massive amount of information to capture and edit into a video.
“Google UK, Google Europe and Google global, has all been blown away by the video”
Working with the team at Getech, we worked on a series of questions suitable for each group, and then planned a content creation day to be able to interview as many of the relevant staff. We also helped by creating a list of shot ideas to help show off as much as we could, to compliment the interviews.
We were privileged to go back recently to Getech to find out how the video has been driving results for them for the future.
We are really proud of the results that our video has generated over the last 9 months or so. Check it out below.
Getech have been able to use this video to gain attention from those outside of primary and secondary schools as well, attracting colleges and universities and gaining lots of new business.
“Internally, our managing Director said it was one of the finest films they had ever done as a case study”
The video gives the Getech team a tool to create plenty of marketing campaigns to stand out and drive results. What better way to show off the value of your offering by getting your happy clients to talk about how they are using it to achieve their targets.
If you would like to explore ways Video could add value to your bussiness, School or Charity - get in touch today.
Comments