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Writer's pictureLaurence Scott

5 reasons why schools should be using video?



As the world of advertising continues to evolve, video has become one of the most powerful and effective tools for schools to use when advertising. Video offers a unique way to showcase a school’s strengths and advantages, while connecting with prospective students, parents, donors, alumni and faculty.


Here are a few reasons why schools should be leveraging video for their advertising:


1. Reach a Wider Audience: Video content can be used to reach a much wider audience than traditional print or radio advertisements. Video can be shared on social media, as well as on websites and other digital platforms, giving schools the opportunity to reach a wider audience.


2. Engage Your Audience: Video provides an opportunity to showcase the culture of the school, highlight achievements, and provide an inside look at the campus. It can also be used to tell stories that can connect with viewers on an emotional level.


3. Showcase Your School’s Unique Qualities: Videos can be used to showcase the unique qualities of a school that set it apart from its competitors. From cutting-edge technology to impressive architecture, video can be used to show off the things that make a school special.

4. Stand Out From the Crowd: With so many schools competing for students, it’s important to stand out from the crowd. Video can be used to create a unique brand identity that sets a school apart from the competition.

5. Establish Your School as an Authority: Video can also be used to position a school as an authority in its field. By showcasing the expertise of faculty, staff, and students, schools can demonstrate their commitment to excellence and establish themselves as a leader in their field.



We provide 4 main packages for schools, which can provide a variety of content for Schools – from longer promotional films to 1 minute Video Testimonials and Staff Bios. With fixed price options and an online booking system, book your shoot for when it’s convenient for you.



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