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Follow the step by step plan to utalise film and video in your marketing.

1 . Who is it for?

There are many different types of films, or reasons to create content.
If you know who your intended audience is, you can create content which is interesting and engaging for those Potential customers.

2. Target Audience?

Once you have worked out who is it for, now you can think how you will get your content infront of them.
Will you find them on Facebook, Instagram or Linked in? Can you have a conversation with them through your blog.
How you intend to access your audience will effect the form of your content.

3. What do you want to say?

How can your content asnwer problems for your intended audience?
What features are important in the service or product, and how can they benefit from what you do?

4. Story is key

The most engaging or interesting content is that which can take your audience on a journey.
Even if your content is "unscripted" it can still tell a story. Then Compliment that story with some visuals to help youre audience follow your story.

5. Shot Listing

Break your story down into key frames and then think about how those images could transition from one to another.
Each shot is a new opportunity to push your story forward.

6. Location

What location do you require? Where will your audience use your product or service.
is your message best communicated from an office, or from the woods or from the beach. What colours or props could add texture to the frame? What could you use in the foreground, midground and background?

7. Equipment

From Lights, cameras and microphones: Using the right equipment will give you the best chance for your audience to engage for longer.
Even if you use your phone, there are small improvements you can make, a tripod, gorilla pod or gimble can make all the difference.

8. Editing

Layering the assets from: footage, voice over, music and logos, will create a sleek and entertaining final film.
Make sure you don’t settle for your first take, Don’t be afraid to retake shots or dialogue to make sure your message is on point.

9. Music

Music adds depth, pace and emotion to your film or video. Make sure it is on brand, something that your potential customers would like.
Also make sure it is licensed correctly. Many editing apps may even have access to music you can use.

10. Use your content

Return to video 1, 2 and 3 - remember who you are trying to share your content with.
Make sure your audience access your digital content, however you intended.

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