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Maximising Your Video Investment: How to Share Your Content Like a Pro

  • Writer: Laurence Scott
    Laurence Scott
  • Jul 4, 2023
  • 3 min read

So much love, work, and preparation goes into creating a brilliant video. Before our cameras even arrive on set, the team here at Offset Films is busy crafting scripts, mapping out shot lists, and sketching storyboards. Then there is the hustle of preparing locations, gathering props, and assembling the perfect crew before we finally press "record" and capture the magic.


A story board artist drawing storyboards for a film shoot
A story board artist drawing storyboards for a film shoot

Once the shoot wraps, we dive straight into post-production—cutting the footage, perfecting the colour grade, layering the sound, and adding the ideal music track.


The journey to create high-quality film and video content takes time, effort, and passion. Because every single step requires careful planning, the final release of your video should be no different. So, how do you ensure that your awesome new content actually gets in front of your intended audience?


Let’s break down the best ways to share your video and get the absolute best return on your investment.


1. The Golden Rule: Upload Natively

It’s important to understand a little secret about social media platforms: they want to keep people on their apps. Because of this, it is no longer best practice to simply upload your video to one source (like YouTube) and paste the link everywhere else. Platforms like Facebook and LinkedIn will actually show your post to fewer people if it tries to redirect users away from their site.


Speak to the Right Audience on the Right Platform

Facebook, YouTube, Instagram, LinkedIn, and even TikTok are all fantastic places to share your content, but they all attract different crowds. When you upload your video, make sure to tailor your captions to the specific platform:


  • Think about user intent: What is your audience searching for?

  • Solve their problems: How does your business help them?

  • Use the right tags: Remember to add appropriate hashtags or keywords that match what your local or industry audience is actively looking for.


Top Tip: Platforms like Facebook and LinkedIn allow you to "pin" a post to the top of your profile. Pinning your new video ensures it’s the very first thing potential customers see when they come checking you out!

2. Levelling Up Your Website and Google Profile

Video is one of the most powerful tools for boosting your website’s SEO (Search Engine Optimisation), making you more visible to local customers. However, you need to be smart about how you host it.


Don't Slow Down Your Site

Various social media posts with views and data
Various social media posts with views and data

We always advise against hosting high-quality video files directly on your website's server, as this can severely slow down your page loading times. Instead, use a dedicated video hosting platform like YouTube or Vimeo and embed the video onto your site. It keeps your website lightning-fast while giving visitors an engaging experience.


Don't Forget Your Google Business Profile

When was the last time you updated your Google Business Profile? It’s an incredibly easy area to neglect, but updating it with fresh video content is a fantastic way to boost your local search rankings and stand out from the competition.


3. Build Anticipation with "Behind-the-Scenes" Content

When you work with a video production team, the main video shouldn't be the only asset you get out of the day.


While we are shooting your main film, it’s the perfect opportunity to capture additional photos, short vertical clips, or "behind-the-scenes" snippets. You can share these teasers in the days leading up to your main launch to build suspense, excite your followers, and create a mini-buzz around your upcoming release.


Summary Checklist for a Successful Video Launch

To make sure your video works as hard for your business as you do, keep this quick checklist handy for your next release:


  • [ ] Post natively: Upload the video file directly to each social media platform.

  • [ ] Tailor your copy: Adjust your captions, keywords, and hashtags for each unique audience.

  • [ ] Pin your content: Keep your video at the top of your social feeds.

  • [ ] Embed smartly: Use YouTube or Vimeo to keep your website fast.

  • [ ] Update Google: Keep your Google Business Profile fresh with new visual content.

  • [ ] Tease the release: Use photos and short clips to build anticipation before the big drop.


Need a hand planning your next video project or want some advice on how to make your visual content pop? Get in touch with us today, and let’s bring your story to life!









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