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Think big, to be BIG - Why Big Brands use Film and Video within their marketing?
- Laurence Scott
- Mar 28, 2023
- 3 min read
We all want our businesses to stand out, but in today’s noisy digital world, getting your message heard can feel like a bit of an uphill battle. If you’re looking for a way to make your marketing stretch further, connect with more locals, and actually get people excited about what you do, there’s one tool that stands head and shoulders above the rest: video.
At Offset Films, we see day in and day out how high-quality Video can transform a business. Let’s dive into why video is no just what makes video so powerful.
The Power of Making an Emotional Connection
Have you ever watched a video and felt an instant connection to the people on screen? That’s the magic of video. Unlike a block of text or a static image, video engages your viewers on a truly emotional level. It resonates with your target audience and leaves a lasting impression that builds real trust and brand loyalty.
Turning Viewers into Brand Ambassadors
When people connect emotionally with your content, they don't just remember you—they act. Even if a viewer doesn’t need your specific product or service right now, that emotional connection makes them much more likely to share your video with a friend, family member, or colleague who does.
Building Instant Trust
As customers, we like to see what we're buying. Video allows your audience to clearly see the features and benefits of what you offer, making it incredibly easy for them to imagine how it fits into their own lives and the value it will generate.
Cutting Through the Digital Noise
Let’s face it—we are all absolutely bombarded with marketing material every single day. From scrolling through social media to driving past billboards, it’s easy to become a bit blind to it all.
If your current marketing feels a bit stale, film and video can breathe new life into your campaigns. It cuts through the clutter, grabs attention, and brings in high-quality, qualified leads. Because video explains your story so well, the customers reaching out to you will already understand what you do. This means better sales opportunities for you, saving you heaps of time and effort!
Debunking the Myth: Is Video Production Expensive?
With the rapid rise of social media and amazing advances in film-making technology, the old idea that corporate video is too expensive just isn’t true any more. We now have access to high-end, cinema-grade equipment without the old-school Hollywood price tag—and we pass those savings directly on to you.
When you break down the numbers, video is actually one of the most cost-effective investments you can make:
Radio Advertising: Can easily cost upwards of £500 a month.
SEO & Pay-Per-Click (PPC): Often runs closer to £1,000 a month to maintain results.
Print Media: Newspaper and magazine ads can quickly drain your budget with short-lived shelf lives.
Compare that to an Offset Films promotional package. A single, beautiful video created by our local team can stay relevant, engaging, and hard at work on your website and socials for many years, for £1699 + VAT.
Ready to Unlock Your Business’s Potential?
There has truly never been a better time to invest in film and video. It’s time to think like the big, established brands and unlock the massive growth potential that video brings to the table.
Whether you have a fully formed idea or just want to chat through the possibilities over a coffee, your friendly local video production team is here to help. Let's bring your story to life!
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